Where To Buy A Vitamix

Where to buy a Vitamix?

Posted on 6/4/2017 by Keith Knittel

Buying a Vitamix is a big deal — it's a big purchase. There are a few different places to buy a Vitamix but which is the best place to purchase from? Is there a difference? How can I get the best deal on a Vitamix? We'll answer all of those questions in this article.

Three Categories of Sellers

There are a few different places to buy a Vitamix, I'm going to categorize them into 3 different groups. Direct, Retailers & Third Party.

You can buy a Vitamix from: Vitamix.com, Vitamix Retail Stores, Costco, QVC, Target, Macy's, Bed, Bath & Beyond, Sur La Table, Crate & Barrel and Amazon. There are other retailers that sometimes will carry them as well depending on your location.

Every Vitamix purchased Direct or from a Retailer:

  • 5, 7 or 10-year warranty (varies by model/condition)
  • Free two-way shipping for warranty claims
  • 30 Day return policy from Vitamix
  • BPA-Free containers
  • Free support from Vitamix
  • Made in Cleveland, Ohio USA


Benefits of buying direct

Buying directly from Vitamix.com is what I advise people to do. I like the convenience of buying online and having all the models to choose from. Retail stores do not have the luxury of having all the models/colors in stock and will often have to order them from Vitamix to the store, buying direct you can have them shipped to your house for free and have 30-days to return it (with free shipping) if you change your mind. Having the ability to chose a blender online, you can choose the exact model and color you want instead of settling for whatever model a retail store has in stock. Another benefit of buying direct (Phone, online or retail store) is that your machine is registered at the time of purchase for you and you don't have to do it online or by phone later. 

You can also take advantage of Vitamix's payment plan - with 0 interest!

Buy Factory-Reconditioned Direct and save

If your looking for the best deal on a Vitamix blender, purchasing a Vitamix factory reconditioned/refurbished blender is the way to go. Only available through the online store, these machines come directly from Vitamix and have the same quality warranty as brand new machines. The duration of the warranty can be different, but a 5-year warranty is standard on reconditioned Vitamixes. 


Retail stores sell Vitamixes that have the same warranty as a direct from the factory Vitamix and are usually not compatible with store coupons. Each store has a different assortment of models and some even go as far as rebranding Vitamix models for their own stores. There are other smaller stores that aren't on this list have a few models as well. If you have a specific model in mind, it could be worth a call to the store to see which models/colors they have.


If you have a membership, Costco is a great place to buy a Vitamix. They have popular models that can be rebranded for their store but their demonstrators answer any questions you may have. It is worth noting that if you find a model you like in the store, it would be worth purchasing it in the store because that's how the demonstrator makes their money for being there. The machines aren't marked up, that's Vitamix's was of getting demonstrators to show off their products in the store. Vitamix blenders are not included in Costco's store coupon promotions.
Check out our guide to buying a Vitamix at Costco, here.


Target is a pretty common store to see a Vitamix at these days. Target does not offer any in store demos (that I'm aware of) and have a limited range of models. The stores I've been to offer the Professional Series 200, Professional Series 200 and the S50 - but these could change from region to region. Vitamix blenders are not included in Targets store coupon promotions.
Check out our guide to buying a Vitamix at Target here.


If you're an Amazon Prime member, Amazon could be a good way to purchase a Vitamix as well. You have to watch the prices though - Amazon sometimes charges too much at certain times and lowers prices frequently. I've noticed that the MSRP's are higher on Amazon so the price looks like a sale price when it's really the normal MSRP. There are some good deals every once in a while, but just double check the prices on Vitamix.com.
Check out our guide to buying a Vitamix on Amazon here.

Whole Foods

I've personally never seen a Vitamix for sale or a demonstration at Whole Foods (the 2 I have around my house and 3 others I've been to) yet, but they have a schedule on their website for demonstrations. I'm not sure which machines they'll have available for purchase. I'll update this listing after more research, but if you have one close to you it might be worth checking out.


Every few months QVC has a few Vitamix models on their program. They run the 5200 and 7500 that they rebrand the machines just for QVC. They don't have coupons through the program, but they usually offer bundles on the show that give you a container too.
Check out our guide to buying a Vitamix on QVC here.

Third Party

Third-party sellers are machines sold from sources that are not authorized retailers from Vitamix. These machines may or may not have warranties based on their original purchase date but the good news here is that customer service can transfer the remainder of the warranty to you! Note: Commercial Vitamix's warranty will not transfer over for home use and vice versa. 

Craigslist, Ebay, Reselling Apps 

If you don't mind using someone else's blender — they sometimes make their way to resale websites. I've received a lot of questions about if it's safe to get a Vitamix this way and I always tell people to use good judgment and be careful. Make sure to check the serial number before purchasing to make sure the machine still has a few years left on the warranty and comes from a clean home. I wouldn't encourage using sites like this because they aren't certified from Vitamix and are really gambling with an expensive machine. If you're on a tight budget, I'd urge you to take a look at the Certified Reconditioned machines from Vitamix to know you're getting the best quality Vitamix.


Obviously, this one is a gold mine because you know the person - you can still check the serial number to make sure there is still some warranty left on it.